October 2012 – November 2013
Corso Unità d’Italia, Turin.
Corso Unità d’Italia, Turin.
Customer:
SMAT SpA
Assignment type:
Direct hiring
Site manager:
SMAT SpA
Concept, project and artistic direction:
+ 39 Design Management
Graphics:
Carlo Simonetti Studio
Lighting:
+39 Design Management con Artemide
Resin works:
Gobetto
Special finishings:
Laserservices / Interlam
Tailor made furniture
Fama Group
The spaces to be redesigned were meant to present the activity of that enormous water treatment plant, but also to welcome visitors and to discuss over ‘water as a public, shared and fundamental resource’.
The building could not hide its ageing process, but we turned this apparent limitation (the old concrete volumes, which we repolished) into a ‘raw’ background that enhances the new intervention. As the main theme was water and technology, we extended a shiny blue surface all over the pavement, unifying the spaces, and we made it become solid and ruffled on the walls; the messages were mingled with modern technology by the use of interactive computer terminals.