Pfizer

The space for the convention was huge but had an awkward plan shape and serious height limitations. Our successful proposal was to use the whole space but to assign a separate scene to every intervention. This was made in a very particular way, with a play of screens and projections that was specially designed for the convention topic: unique, flexible and very light.

The screens acted as a comic speech balloon; they materialized words and video-recordings as if they were directly expressed by the speakers. The color-changing lights were also prominent in this occasion.